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Meet the coaches

Hand-picked expert coaches

Experienced operators from every corner of the business. Find the coach that fits where you are and where you're going.

  • ABT Coach - Sam Benner

    Sam Benner

    Brand Building

    • Brand Building
    • Business Development

    Overview

    Sam Benner is a real estate marketing and growth-focused coach with a strong emphasis on helping agents improve visibility, branding, and business development strategies. His approach centers around helping agents create consistency, improve positioning, and develop systems that support long-term growth.

  • Sarai Morales

    Brand Building · Miami, FL

    • Brand Building
    • Social Media

    Overview

    Saraí Morales is a High Performance & Business Coach, REALTOR®, speaker, and founder of Sarai Morales Collective. She helps real estate professionals build extraordinary businesses through leadership, strategy, systems, and consistent execution.

  • Janki Patel - ABT Coach

    Janki Patel

    Building Relationships

    • Building Relationships
    • CRM & Systems

    Overview

    Janki Patel is a respected leader in Silicon Valley and Bay Area real estate, with over $625M in sales and a reputation for strategic growth, team leadership, and top-tier client results. As founder of her team since 2012 and consistently ranked in the Top 1% of Realtors®, she’s built a culture rooted in collaboration, mentorship, and high performance. Known for her expertise in online lead conversion, CRM systems, and conversation strategy, Janki now helps agents elevate their businesses with proven tools and real-world coaching. Janki has a new training academy, Janki's Training Academy, to help virtual assistants and realtors with their CRM processes and systems. Also, three years ago, Janki introduced her new virtual assistant company - Global Solutions -to help leverage agents for success.

  • April Tucker - ABT Coach

    April Tucker

    Brand Building

    • Brand Building
    • Team Building & Systems

    Overview

    With 10 plus years in real estate and over 600 homes sold, April is passionate about teaching, accountability, and helping agents crush their goals. As co-founder of The Copper Group, leading a team of 30+ agents with a focus on mentorship, branding, and systems that drive growth. Whether it’s coaching, content creation, or building a solid business foundation, her mission is simple: help agents become the best version of themselves and scale with purpose.

  • Tristan Ahumada

    Brand Building

    • Brand Building
    • Building Relationships

    Overview

    Tristan Ahumada is the founder of A Brilliant Tribe and Lab Coat Agents, a nationally recognized real estate coach, speaker, entrepreneur, and top-producing agent with more than 20 years of experience. He helps real estate professionals leverage marketing, AI, technology, and relationship-driven strategies to grow scalable, successful businesses.

  • Trenton Brodin

    Brand Building

    • Brand Building
    • Social

    Overview

    Trenton Bodin is the Director of Technology for A Brilliant Tribe and an expert in CRM systems, AI strategy, lead generation, and digital marketing. He helps real estate professionals leverage technology, streamline follow-up, and build scalable marketing systems that generate measurable business growth.

  • Mark Rader - ABT Coach

    Mark Rader

    AI Coaching

    • AI Coaching
    • Dialogue

    Overview

    Mark is a born-and-raised Ventura County local who jumped into the real estate world back in 2014. Coming from a family of real estate investors and property managers, you could say real estate runs in his blood. Before real estate, Mark spent 8 years working in customer service and hospitality—so building trust, reading people, and handling tough conversations come naturally to him. Over the years, he’s built a solid real estate business from the ground up, and now he loves helping other agents do the same. He’s especially passionate about teaching agents how to convert online leads, make scripts sound natural (not robotic), and handle objections without freezing up. He’s also big on systems, because when your backend is smooth, your business runs way easier. Whether you’re just starting out or you’re stuck and ready for a breakthrough, Mark’s all about real-world coaching that’s practical, honest, and gets results.

  • Blair Ballin - ABT Coach

    Blair Ballin

    Facebook Groups & Community

    • Facebook Groups & Community
    • Online Lead Generation & Conversion

    Overview

    Blair Ballin is a Phoenix-based Realtor and community builder who founded Living North Phoenix, a Facebook group that has grown into a thriving network of over 20,000 members. What began as an online group has evolved into a powerful real-world community with multiple divisions and a lasting impact. With firsthand experience in building and scaling authentic communities, Blair now helps others start, grow, and strengthen their own groups through proven strategies and tailored programs so they can grow their communities the right way.

  • Matt Witte - ABT Coach

    Matt Witte

    Facebook Groups

    • Facebook Groups
    • Luxury Listings

    Overview

    Matt Witte is a trusted leader in luxury real estate with over a billion dollars in career sales. With 15+ years of experience, he blends deep market expertise with innovative marketing to connect discerning sellers with elite buyers. Matt’s engaging presence extends beyond real estate—as host of the Emmy-nominated show American Dream and a featured guest on the top-ranked Real Estate Rockstars podcast. Known for his client-first approach, sharp negotiation skills, and strong community ties, Matt ensures every client feels supported, informed, and empowered throughout the entire process.

  • Nick Baldwin - ABT Coach

    Nick Baldwin

    Social

    • Social
    • Social Media

    Overview

    Nick Baldwin is a veteran real estate agent, coach, and co-founder of Lab Coat Agents, one of the largest real estate communities in the world. With 20 years of experience, he has led top-performing teams, trained thousands of agents, and helped brokerages modernize their marketing and lead generation. Known for his practical, no-fluff style, Nick teaches agents how to simplify their business with better systems, smarter tech, and authentic content to build sustainable, profitable careers.