We launched a few months ago and we've gone over Claude CoWork, ChatGPT 101, building GPT's, how to show up on page one of Google and on AI, and much more. All live sessions are recorded and saved for you...
From weekly trainings to customized 1-on-1 coaching, find the option that suits your needs.
$25/MO · ENTRY POINT
For the agent who refuses to fall behind on AI. Weekly live workshops, the full prompt library, and a room full of people doing the work.
GROUP COACHING · COHORT
For agents done dabbling. Live group coaching every week, real accountability, and a step-by-step system to grow your numbers.
BY APPLICATION
For team leads and brokers who want a plan built around their business. Private coaching on systems, AI, and marketing - scoped to you.
Before A Brilliant Tribe was a coaching company, it was Lab Coat Agents - the largest real estate community online. The reach is real.
500k
Community Members
Lab Coat Agents + A Brilliant Tribe, the largest private real estate agent community on the planet
1k+
Live Training
We answer questions live and we love our community
200+
AI Prompts
Battle-tested prompts and playbooks, ready to steal
10.1k+
Agents Coached
Coaching and Consulting in the Real Estate World since 2004
Experienced coaches ready to help you grow your business.
Brand Building
Overview
Sam Benner is a real estate marketing and growth-focused coach with a strong emphasis on helping agents improve visibility, branding, and business development strategies. His approach centers around helping agents create consistency, improve positioning, and develop systems that support long-term growth.
Brand Building · Miami, FL
Overview
Saraí Morales is a High Performance & Business Coach, REALTOR®, speaker, and founder of Sarai Morales Collective. She helps real estate professionals build extraordinary businesses through leadership, strategy, systems, and consistent execution.
Building Relationships
Overview
Janki Patel is a respected leader in Silicon Valley and Bay Area real estate, with over $625M in sales and a reputation for strategic growth, team leadership, and top-tier client results. As founder of her team since 2012 and consistently ranked in the Top 1% of Realtors®, she’s built a culture rooted in collaboration, mentorship, and high performance. Known for her expertise in online lead conversion, CRM systems, and conversation strategy, Janki now helps agents elevate their businesses with proven tools and real-world coaching. Janki has a new training academy, Janki's Training Academy, to help virtual assistants and realtors with their CRM processes and systems. Also, three years ago, Janki introduced her new virtual assistant company - Global Solutions -to help leverage agents for success.
Brand Building
Overview
With 10 plus years in real estate and over 600 homes sold, April is passionate about teaching, accountability, and helping agents crush their goals. As co-founder of The Copper Group, leading a team of 30+ agents with a focus on mentorship, branding, and systems that drive growth. Whether it’s coaching, content creation, or building a solid business foundation, her mission is simple: help agents become the best version of themselves and scale with purpose.
Brand Building
Overview
Tristan Ahumada is the founder of A Brilliant Tribe and Lab Coat Agents, a nationally recognized real estate coach, speaker, entrepreneur, and top-producing agent with more than 20 years of experience. He helps real estate professionals leverage marketing, AI, technology, and relationship-driven strategies to grow scalable, successful businesses.
Brand Building
Overview
Trenton Bodin is the Director of Technology for A Brilliant Tribe and an expert in CRM systems, AI strategy, lead generation, and digital marketing. He helps real estate professionals leverage technology, streamline follow-up, and build scalable marketing systems that generate measurable business growth.
AI Coaching
Overview
Mark is a born-and-raised Ventura County local who jumped into the real estate world back in 2014. Coming from a family of real estate investors and property managers, you could say real estate runs in his blood. Before real estate, Mark spent 8 years working in customer service and hospitality—so building trust, reading people, and handling tough conversations come naturally to him. Over the years, he’s built a solid real estate business from the ground up, and now he loves helping other agents do the same. He’s especially passionate about teaching agents how to convert online leads, make scripts sound natural (not robotic), and handle objections without freezing up. He’s also big on systems, because when your backend is smooth, your business runs way easier. Whether you’re just starting out or you’re stuck and ready for a breakthrough, Mark’s all about real-world coaching that’s practical, honest, and gets results.
Facebook Groups & Community
Overview
Blair Ballin is a Phoenix-based Realtor and community builder who founded Living North Phoenix, a Facebook group that has grown into a thriving network of over 20,000 members. What began as an online group has evolved into a powerful real-world community with multiple divisions and a lasting impact. With firsthand experience in building and scaling authentic communities, Blair now helps others start, grow, and strengthen their own groups through proven strategies and tailored programs so they can grow their communities the right way.
Facebook Groups
Overview
Matt Witte is a trusted leader in luxury real estate with over a billion dollars in career sales. With 15+ years of experience, he blends deep market expertise with innovative marketing to connect discerning sellers with elite buyers. Matt’s engaging presence extends beyond real estate—as host of the Emmy-nominated show American Dream and a featured guest on the top-ranked Real Estate Rockstars podcast. Known for his client-first approach, sharp negotiation skills, and strong community ties, Matt ensures every client feels supported, informed, and empowered throughout the entire process.
Social
Overview
Nick Baldwin is a veteran real estate agent, coach, and co-founder of Lab Coat Agents, one of the largest real estate communities in the world. With 20 years of experience, he has led top-performing teams, trained thousands of agents, and helped brokerages modernize their marketing and lead generation. Known for his practical, no-fluff style, Nick teaches agents how to simplify their business with better systems, smarter tech, and authentic content to build sustainable, profitable careers.
Tristan Ahumada has sold real estate since 2004 - top 1% nationally - and built Lab Coat Agents into the largest real estate community online, 170,000 agents strong. He started A Brilliant Tribe because most coaching sells motivation and calls it a day. Agents don't need a hype video. They need systems, a handle on AI, and people who'll tell the truth.
Co-founder
Lab Coat Agents · 500K-member community
Founder, CEO
A Brilliant Tribe
Top 1% agent
Agent and Co Founder of Y Realty
“Most agents treat AI like a vending machine - punch in a prompt, grab whatever falls out. Use it like a co-pilot and everything changes.”
Coaching members and agency clients - solo agents, team leads, brokers, and the brands we market for.
We currently run some of the biggest campaigns on META and Google from some of the biggest Real Estate companies in world.
FLAGSHIP AGENCY OFFER
Paid ads, a funnel, automated nurture, and AI that books the appointment — managed end to end for real estate, mortgage, and finance. No contract. Cancel anytime.
No recycled tips, no 'rapidly evolving landscape' fluff. Just sharp takes on AI, marketing, and where real estate is actually headed.
SEO absolutely works for real estate professionals because buyers type their neighborhood questions directly into search engines every single day. Ranking for local housing terms brings free, high intent traffic directly to your website instead of forcing you to pay for overpriced shared leads. Plenty of agents think optimizing their website is some kind of […]
AI can help real estate agents plan for the new year by turning a pile of unfinished thoughts into a business plan they can work with. Instead of staring at a blank page and writing down “make more money” for the fifth year in a row, agents can use AI to examine their past activity, […]
AI can help real estate agents stay in touch with clients by taking some of the mental clutter out of follow-up. It can help an agent remember who needs attention and make it easier to pick up an old conversation without digging through a database like an archaeologist searching for a contact from 2022. The […]
Less than a tank of gas gets you weekly live AI workshops, the full prompt library, GEO training, and 4,200+ operators in your corner. Cancel any time.
Don't see yours? We'd rather just talk than have you guess. Reach out and an actual human on the team will get back to you.
