Zillow Preferred

The official program page says leads are paid for at close; the pricing page ties the success fee to a completed purchase or sale with a Preferred connection.

1. 01

   Build a record of service and closed transactions that meets Zillow's current eligibility standards.

2. 02

   If invited, enroll through your team and use Zillow's tools to respond to assigned connections.

3. 03

   Report completed transactions and pay the applicable success fee.

Buyer-originated success fees vary by market, transaction price and connection delivery date. Seller-originated connection transactions have a 40% success fee.

Upfront and other costs

Preferred lead fees are due at close. Do not advertise the entire relationship as free: eligibility may involve paid Zillow products and Zillow Pro; review separate product costs.

Use the current written agreement to confirm the fee base, when payment is due, and which future transactions are covered.

Invitation only; market capacity, performance and active use of Zillow products affect eligibility.

Preferred is not an open sign-up program. Do not confuse pay-at-close Preferred connections with upfront Premier Agent advertising.

These company pages informed this guide. They're the best place to confirm changes before you apply.

• Zillow Preferred and eligibility
• Published success-fee pricing

Public program and application pages establish current marketing or enrollment activity. They don't establish openings, lead volume or acceptance in your market.