AI, lead generation, coaching and real estate playbooks from A Brilliant Tribe.
SEO absolutely works for real estate professionals because buyers type their neighborhood questions directly into search engines every single day. Ranking for local housing terms brings free, high intent traffic directly to your website instead of forcing you to pay for overpriced shared leads. Plenty of agents think optimizing their website is some kind of […]
AI can help real estate agents plan for the new year by turning a pile of unfinished thoughts into a business plan they can work with. Instead of staring at a blank page and writing down “make more money” for the fifth year in a row, agents can use AI to examine their past activity, […]
AI can help real estate agents stay in touch with clients by taking some of the mental clutter out of follow-up. It can help an agent remember who needs attention and make it easier to pick up an old conversation without digging through a database like an archaeologist searching for a contact from 2022. The […]
Holiday social media can reveal things about a brokerage that regular marketing may hide. During December, agents often loosen up, offices become more visible, and social posts tend to feel less scripted. That gives brokerage leaders a chance to see how the company comes across when the usual sales messaging takes a back seat. A […]
Christmas gives real estate agents plenty of material for Instagram without turning the feed into a parade of “Merry Christmas from our family to yours” graphics. The best holiday posts give people something worth stopping for, whether that means a beautiful home, a funny moment, a local tradition, or a question that gets people talking. […]
December has a funny way of making a real estate agent question their entire calendar. Some days are packed with client needs, while others feel strangely quiet, leaving you wondering whether you should be working, planning, answering emails, or finally sitting down for five minutes. The holidays do not require agents to disappear until January, […]
How real estate agents can use AI to create more opportunities from the people they already know. If you're trying to get more real estate clients with AI, here's where I'd start. Use AI to figure out who you're not following up with, why those people might be worth contacting, and what you could say […]
AI can help real estate agents make holiday marketing less time-consuming by handling some of the work that usually happens behind the scenes. It can help turn rough thoughts into content, organize campaigns, repurpose older material, and give agents a place to begin when the blank screen starts looking personally offensive. The real benefit is […]
I just spent 45 minutes on stage at the California Association of Realtors’ REimagine! Conference & Expo talking about AI and social media. We covered new tools, opportunities, and ways agents can use technology to grow their businesses. And as I walked off that stage, I couldn't stop thinking about one thing. How many people […]
The holidays can be surprisingly good for building real estate relationships because people tend to slow down and spend more time around people they might not see regularly. Conversations become less transactional, which gives agents a chance to reconnect with people as humans instead of immediately thinking about the next lead. Sometimes the best real […]
You're probably using Muse to write captions, which means you're getting a tiny piece of what the tool can do. The other 90% is where things get interesting because Muse can help with the work that happens after the caption is written, including publishing content, responding to people, and figuring out who is actually paying […]
Real estate agents spend a lot of time worrying about the competition across town, keeping an eye on who just got a new listing, who's buying billboards, or who's posting five Reels a day. Meanwhile, the competitor taking clients every single day doesn't drive a nice car, doesn't host open houses, and has never attended […]
