The real estate industry has always been dynamic, adapting to societal shifts and economic changes. The COVID-19 pandemic has significantly accelerated one such shift—remote work. This transformation poses unique challenges and presents exciting opportunities. By leveraging technology and rethinking strategies, real estate professionals can thrive in this new environment.

Adapting Real Estate Marketing in the COVID-19 Era

The pandemic has necessitated a reevaluation of real estate marketing strategies. Ensuring job security for the team is crucial to maintaining their morale and productivity. Marketing efforts should focus on several key areas:

  1. Leveraging Low Mortgage Rates: With the Federal Reserve’s benchmark interest rates near zero, mortgage rates are historically low. This can be a compelling selling point for homebuyers, offering them reassurance about the stability of the mortgage industry.
  1. Catering to Changing Demographics: Potential buyers include those expecting children, seeking larger homes, or those wishing to live closer to elderly parents. Highlight properties with ample space and proximity to family amenities.
  1. Outdoor Spaces as Premium Amenities: The pandemic has increased the value of outdoor spaces. Homes with gardens or yards are highly sought after, providing freedom and recreational space for families.
  1. Adapting to Financial Uncertainties: With job uncertainties, some homeowners may look to downsize. Emphasizing cost savings and the financial benefits of smaller properties can attract these clients.
  1. Vacation Properties: With travel restrictions, vacation homeowners might consider selling to cut maintenance costs. This can create opportunities for buyers looking for deals on secondary properties.
  1. Increased Online Activity: More time at home means more time spent online. Enhancing online listings and virtual tours can capture the attention of potential buyers, keeping leads warm and engaged.

Leading a Remote Real Estate Team

Managing a remote real estate team requires effective communication and clear policies. Here are the best practices for ensuring smooth operations:

Team Meetings and Communication

  1. Utilize Video Conferencing: Tools like Zoom, Skype, and Google Hangouts are essential for face-to-face interactions and maintaining team cohesion.
  2. Implement Chat Tools: Platforms like Slack facilitate daily communication, fostering a sense of community and keeping team members connected.
  3. Daily Check-ins: Brief daily meetings can help keep the team updated and aligned on goals, even if there’s no urgent business to discuss.
  4. Scheduled Meetings: Ensure all meetings are clearly scheduled in calendars to avoid confusion and optimize time management.
  5. Effective Agendas: Maintain strict meeting agendas to keep discussions focused and productive.

Establishing a Remote Work Policy

A clear remote work policy is vital. Outline expectations, adjusted targets, and available support, such as office equipment and software. Recognize the realities of home life, including child care and meal preparation, and offer flexibility in work hours to accommodate these challenges.

Client Interaction and Closing Deals Remotely

Interaction with clients remains the cornerstone of real estate. Here are strategies to maintain strong client relationships remotely:

  1. Virtual Client Meetings: Use video calls to meet with clients, allowing for non-verbal communication and a personal touch. Tools like Mashvisor can help share property listings and investment analyses efficiently.
  1. Remote Open Houses: Hosting open houses online via platforms like Facebook Live or Zoom can attract millennial buyers and keep everyone safe. These events should be engaging but concise, followed by one-on-one meetings for interested buyers.
  1. Closing Deals: Despite restrictions, many counties accept closing documents online or by appointment. Staying informed about local regulations and maintaining contact with notaries and appraisers can facilitate smooth closings.

Shifting Demands in the Real Estate Market

The remote work trend has altered housing demands significantly:

  1. Larger Living Spaces: Buyers now seek homes with dedicated office spaces or adaptable rooms.
  2. Location Preferences: There is a noticeable shift towards suburban and rural areas, where space is more abundant and affordable.
  3. Reliable Internet: Properties with high-speed internet are in high demand, as remote work relies heavily on connectivity.
  4. Flexible Layouts: Homes that offer flexible, multi-purpose spaces are particularly attractive.
  5. Community Amenities: Proximity to coworking spaces, fitness centers, and recreational facilities is increasingly important.

Opportunities for Real Estate Professionals

The rise of remote work presents several opportunities:

  1. Home Office Renovations: Offering solutions for converting rooms into home offices can attract buyers looking for functional workspaces.
  2. Community Coworking Spaces: Developing coworking facilities within residential communities can meet the needs of remote workers seeking social interaction.
  3. Virtual Technology: Utilizing VR tours and online property listings can streamline the buying process and attract tech-savvy clients.
  4. Emerging Markets: Investing in suburban and rural areas can capitalize on the growing interest in these regions.


The remote work revolution is reshaping the real estate landscape, creating both challenges and opportunities. By adapting marketing strategies, leading remote teams effectively, and meeting the evolving demands of buyers, real estate professionals can navigate this changing environment successfully. Embracing technological advancements and focusing on the unique needs of remote workers will be key to thriving in this new era.