Welcome back to Brilliant Talks, our free weekly coaching program for real estate agents. In today's session, we will discuss a crucial aspect of real estate sales: calling, and dialing. 

As an agent, you must possess the self-assurance and communication skills necessary to make successful calls and interact with clients. Nonetheless, many agents find this aspect of their work challenging and frequently find it unsettling or intimidating. And when we don't approach people in the proper way, they just withdraw, preventing us from connecting with them and allowing us to miss out on chances. Fortunately, with the right guidance and techniques, anyone can become skilled at making sales calls. 

In this session, we will share some of the best tips and tricks for making impactful calls that can help you convert leads into sales.

Chime Dialer

Connecting with potential clients is essential to generating leads and closing sales. However, making effective calls and establishing a deep connection with people can be challenging for many agents. This is where a Chime Dialer comes in.

Some of the ways Chime Dialer can help agents connect deeper with potential clients include:

  • Personalized Calling: It enables agents to customize their calling scripts and tailor their approach based on each client's unique needs and preferences.
  • Efficient Lead Management: It allows agents to manage their leads efficiently, track their progress, and schedule follow-up calls. This helps agents stay organized and build long-lasting relationships with their clients over time.
  • Prioritized Calling: It uses an intelligent algorithm to prioritize leads based on their likelihood of converting, enabling agents to focus on the most promising leads first and establishing rapport.
  • Seamless Calling Experience: It provides agents with a smooth and seamless calling experience, allowing them to make calls from anywhere, anytime. This ensures that agents can connect with potential clients at their convenience and build a relationship with them. 

Chime Dialer is a powerful real estate dialer that can help agents make more sales calls and connect deeper with potential clients. Chime Dialer also features an integrated platform to manage leads and automate calling tasks. This enables agents to focus on building genuine relationships with clients and providing them with personalized attention.

It’s Always On Us to Continuously Follow Up

Building relationships and following up with potential clients is a critical aspect of the job. However, it's easy to get caught up in the daily grind of managing leads, showing properties, and closing deals. It’s easy for follow-up to fall by the wayside.

Even if a lead goes cold or something unexpected happens, it's still our responsibility to stay in touch and continue the conversation. The truth is, following up with potential clients is always on us as agents, no matter what happens. 

One of the most common reasons why agents fail to follow up is because they don't have a system in place. Without a clear process for managing leads and following up, it's easy to let things slip through the cracks. 

It makes good business sense to utilize the Chime Dialer to set those follow-ups. 

Let's start by making follow-up a priority. This means setting aside dedicated time each day to reach out to leads and start nurturing relationships with them. 

Follow-up is not a one-time event. It's an ongoing process that requires patience, persistence, and a long-term mindset. Even if a lead goes cold or doesn't seem interested at first, continue to stay in touch and provide value over time. Who knows, they may eventually become a loyal client or a referral source down the line.

Smart Plan or Hands-On Approach?

Handling leads can be a delicate dance. Knowing when to push and when to pull back can be the difference between closing a sale and losing a potential customer. So you should know whether you're going to put the lead on a Smart Plan or do a more Hands-On Approach

  • The Smart Plan is used for nurturing leads that are not yet ready to purchase. These leads may have shown some interest, but they still need more information before they are willing to commit. By providing valuable information over time, you can build trust with your potential customers and position your business as a trusted authority in real estate. The key to success with the Smart Plan is to provide value at every stage of the process. Don't just send sales pitches; provide helpful information to solve the lead's problem or answer their questions.
  • The Hands-On Approach is used for dealing with hot leads that are ready to buy. These leads may have already expressed their interest in your product or service, and they just need a little push to close the deal. The key to success with the Hands-On Approach is to be responsive and helpful. Don't be pushy or aggressive; instead, be informative and offer value.

The Dialer and Dashboard

The dialer and dashboard are essential tools for real estate agents looking to efficiently manage their lead generation and sales processes. Here are some of the key reasons why:

  • Improved productivity: A dialer allows agents to make more calls in less time, increasing their productivity and efficiency. It eliminates the need for manual dialing and provides a streamlined way to manage call lists.
  • Increased accuracy: The dialer ensures that each call is made to the right number, reducing the risk of errors and saving time.
  • Better lead management: The dashboard provides a real-time view of lead activity and performance metrics, allowing agents to prioritize and focus their efforts on the most promising leads. This increases the chances of converting leads into sales.
  • Enhanced communication: The dialer allows agents to easily connect with potential clients and engage in real-time conversations, building rapport and establishing trust.
  • Data-driven decision-making: The dashboard provides valuable insights into lead activity and performance, allowing agents to make data-driven decisions about their lead generation and sales strategies.

The dialer and dashboard provide a streamlined and data-driven approach to managing leads and enable agents to focus on building relationships with potential clients, ultimately leading to more sales and increased revenue.

Treating Your Database through CRM

Managing and tracking leads with a CRM can aid in organizing the database and treating leads differently during follow-up. Past clients are typically checked in occasionally to maintain the relationship and demonstrate care beyond the transaction. This can include sending personalized messages on special occasions and providing your market with neighborhood updates. For online leads, it is important to offer useful information that caters to their specific needs and preferences. Keeping them engaged and informed with automated drip campaigns on property listings and market trends is also beneficial.

Doing Better With Nurturing

Nurturing leads is a continuous process, and there are always ways to improve and do better. Here are some tips for doing better with nurturing leads in real estate:

  • Have a scheduled plan and do it no matter what
  • Use multiple channels of communication 
  • Provide timely and relevant information

By continually refining and improving your approach to nurturing leads, you can build stronger relationships with potential clients, establish trust and credibility, and ultimately increase your chances of closing more deals.

Get More Business

Mailing and Door Knocking double up your presence in the community. It keeps you in front of them and it keeps your name and faces recognizable. And the more people recognize you, the better you're going to be, and the more pull you will have.

Join us for the next session of Brilliant Talks. If you missed this episode, you can watch the coaching call replay on YouTube or listen to the podcast. 

Have an awesome day!